FRIENDS DON’T LET FRIENDS WEAR CONVENTIONAL COTTON
To enable sustainability the main challenge for cotton production lies in cotton cultivation with reduced water usage, pesticides, fertilizers, defoliants and growth regulators. If this kind of cultivation is provided we speak of organic cotton. You probably think “Yuck, that’s a lot of bad stuff in conventional cotton” and we can assure you, you are right. The conventional cotton business is a dirty industry. Make sure to buy as organic as possible. At JAN ‘N JUNE we use organic cotton and recyled cotton. Most of our organic cotton fabric is GOTS or IVN-best certified. Both certificates ensure high standards in social and ecological aspects. The only exception are our corduroy and velveton fabrics which are organic and woven in Germany but not certified.
Organic cotton vs. conventional cotton
Global spread: 1% organic cotton vs. 99% conventional cotton
Methods of cultivation: organic cotton is cultivated in rotation with other crops vs. conventional cotton cultivted in monocultures
Pest control: organic cotton only needs natural pest control such as sunflowers vs. all sorts of chemicals in conventional cotton
Water usage: 1kg of organic cotton needs 8500l of water vs. conventional cotton needing 11500l of water