Who we are
Two women posing together, one seated in an oversized black blazer and black trousers, the other leaning on the chair in a white shirt and a long skirt.

About

Fixing fast fashion since 2014.


Straight out of university (aka the perfect mix of young, naive and brave), we thought: there has to be another way to do fashion. Why was no-one doing this? Was it really that hard? (Spoiler: Yes it was.)

So, since 2014, we’ve been working on making fashion less fast.

Most of our clothes are made in Europe using materials such as organic cotton, lyocell and recycled polyester.

We work with long-standing, mostly European partners who share our values.
We’ve been GOTS-certified as a brand since May 2021.


What started with two friends and founders from Hamburg has grown into a pretty big (and pretty great) team - still female-led and female-owned.


Our design approach: Northern European vibe, rooted in simplicity while keeping it fun.

Aileen

"Running on my own timezone"
Woman seated on a chair wearing a black puff‑sleeve blouse and loose black trousers.

Alfi

"What's personal space?"
Small white dog sitting on a light surface, looking upward with slightly open mouth.

Anna

"Chef in training since 2014."
Woman seated on a metal chair wearing a black short‑sleeve knit top and wide‑leg black trousers, one leg crossed and hand resting under her chin.

Annika

"Save water, drink crémant."
Woman standing in front of a light background wearing a long black blazer, a black mid‑calf dress and black boots, looking at the camera and smiling.

Anouk

"Late but with coffee in hand"
Woman seated on a tall metal stool wearing a black sweater, grey frayed‑hem jeans and black boots.

Christina

"Kind people are my kinda people."

Cleo

"DHL, DPD, Hermes, UPS... all intrudors"
Small brown‑and‑white dog with a brindle pattern sitting on a light floor, wearing a patterned bandana and looking slightly upward.

Emma

"Running on good vibes and coffee."
Woman sitting on the edge of a metal chair wearing a black turtleneck, cream wide trousers and tan boots.

Jonathan

"Kindness never goes out of style."

Jula

"Chef in training since 2014."
Woman seated behind a backward‑facing metal chair, wearing a long white shirt, a light beige satin skirt and dark boots, resting one hand on the backrest and the other supporting her head.

Lea

"Fueled by pasta, powered by sun."
Woman standing against a white wall wearing a grey sleeveless knit over a white T‑shirt, dark grey wide‑leg jeans and black shoes.

Leni

"Keep going, keep growing."
Woman seated on a simple metal chair wearing a light beige blazer, dark grey frayed‑hem jeans and black square‑toe boots, one hand under her chin and the other resting on her leg.

Leo

"Got 99 problems, but my outfit ain't one."

Marie

"Coming soon."
Woman seated on a chair positioned sideways, wearing a light beige sweater under a dark blazer and dark plain trousers, hands resting in their lap.

Maya

"(I pretend to be) on top of things."
Women seated on a backward‑facing metal chair, wearing a dark denim jacket, matching dark denim trousers and black chunky shoes, arms resting on the backrest.

Nina

"Authentic vibes only."

Simon

"Perfect is boring."

Theresa

"Coming soon."

Vroni

"Consume less, create more."
Person seated behind a metal chair wearing a dark blazer, head resting on one hand and smiling slightly, against a plain white background.