Why we started an eco fashion label

The story of JAN ‘N JUNE

A bottle of wine, Hamburg, summer 2013. That‘s when we first had the idea to come up with an eco fashion label. It was a personal need. “Why is there no stylish, sustainable and affordable fashion label?”. We couldn’t find one.

And if you can’t stop thinking about it, you don’t stop working for it. We love fashion AND our planet. We don’t want the first harm the second. It took us over a year to actually start JAN ‘N JUNE. But the minute you’re in it – you’re in it. 150%. No excuses.

Of course it wouldn’t have been us without some self-inflicted decisions to make things even more complicated. What can we say? Let’s start a business and build it up while living in three different countries. Nothing’s impossible.

So here we are now. We have beautiful and minimalistic sustainable clothing, tons of determination, ups and downs and little by little building our baby to make the world a tiny bit better – with some sustainable attitude and for sure with style. #byebyefastfashion


Loves black. Loves minimalism. Her brain is a sustainable fibre dictionary. Likes to throw in new ideas when something was just decided. Thinks cost sheets are relaxing. Always on her desk: Macbook, phone and green tea. Task areas: design, sourcing, finance, encouraging Jula, product management. CEO.


In love with fashion and trends. Cares for clean fashion. Gets itchy marks by touching heavily dyed things. Has very specific ideas of how things should be. Always on her desk: Macbook, sweets and red lipstick. Task area: design, graphics, PR, production management, encouraging Anna, social media, marketing. CEO.