FIXING FAST FASHION SINCE 2014
BYE BYE FAST FASHION
We‘re a Hamburg-based fashion brand. Rooted in simplicity while keeping the fun.
We believe in fashion - without the fast.
Our garments are mostly produced in Europe using materials like organic cotton, lyocell, recycled polyester, and others.
As a brand, we have been GOTS-certified since May 2021.
Happy 12th years to us!
2014
Looking back, our 23-year-old-selves had a lot of optimism to start a company.
2018
Moving into our first "adult" office in Hamburg's Speicherstadt.
Portugal becomes our second production country.
2020
Our office says goodbye to its second job as a warehouse.
2024
Alfi applies for the position as Head of Cuddles (and gets it, duh).
2025
Every great brand has a great team. Ours just happens to be the greatest.
2026
The look changed. The values didn't.