HERE TO MAKE FASHION FUN WITHOUT MAKING IT FAST.
JAN 'N JUNE
BOXY LONGSLEEVE ANKIRA RED BLUE STRIPED Longsleeve jan-n-june 3

curated by Charlotte Kuhrt

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JUMPER SONA MID RED GOTS Sweater jan-n-june 5

NEW IN

PRE-FALL 2026
Woman wearing a sleeveless, cream-colored, polka dot peplum top and matching wide-leg pants, holding a black bag and standing against a plain white background.

ANIMAL PRINTS

A woman poses in black sunglasses, a black oversized blazer, turtleneck, skinny pants, and pointed heels against a white background.

BLAZERS | COATS

Woman in sunglasses wears a white, V-neck, puff-sleeve maxi dress with a front tie, black boots, and holds a black handbag, standing against a white background.

DRESSES

Woman in sunglasses, a red sweater, and a red patterned skirt sits on a modern red chair, resting her face in her hands, with black boots and hair pulled back.

COMING SOON

Woman wearing a sleeveless black crop top and high-waisted, wide-leg black pants with open-toe heels, walking confidently against a white background.

PANTS | JEANS | LEGGINGS

Woman wearing a black beret, black jacket, light blue knit scarf, and patterned top, looking at the camera with a neutral expression against a white background.

ACCESSORIES

Woman wearing a sleeveless, cream-colored, polka dot peplum top and matching wide-leg pants, holding a black bag and standing against a plain white background.

ANIMAL PRINTS

PRINTED COTTON SCARF VAD BLUE ZEBRA PRINT
PRINTED COTTON SCARF VAD BLUE ZEBRA PRINT Accessories jan-n-june 1

BYE BYE FAST FASHION

We're a Hamburg-based fashion brand. Rooted in simplicity while keeping it fun.

We believe in fashion without the fast.

Our garments are mostly manufactured in Europe using materials like organic cotton, lyocell, recycled polyester, and others.

As a brand we've been GOTS-certified since May 2021.

-> HOW WE DO IT

Happy 12th years to us!

2014

Looking back, our 23-year-old-selves had a lot of optimism to start a company.

2018

Moving into our first "adult" office in Hamburg's Speicherstadt.

2019

Portugal becomes our second production country.

2020

Our office says goodbye to its second job as a warehouse.

2024

Alfi applies for the position as Head of Cuddles (and gets it, duh).

2025

Every great brand has a great team. Ours just happens to be the greatest.

2026

The look changed. The values didn't.