Bye bye green eco-wear. Hello black! Your’re cool, you’re simple and you’re exactly what we need to shift the perspective towards sustainable fashion. When something’s new and trendy usually it’s called “the new bl(a)ck”. Sustainability on the other hand is rather associated with the color “gr(ee)n”. But come on? Green? Not cool. Not sexy. Not the major color in our wardrobes. We say let’s make eco-fashion cool and sexy. Let’s make it black. JAN ‘N JUNE communicates sustainability differently. Join the movement! Use #blckisthenewgrn and #byebyefastfashion as a hashtag if you believe that fashion can be sustainable and fashionable.